sweetFrog Announces September Promotion to Support Share Our Strength’s No Kid Hungry® Campaign
To commemorate opening of 300th store, sweetFrog to help connect children in need with up to 300,000 meals
300 FOR 300,000 CAMPAIGN TO CULMINATE ON SUNDAY, SEPTEMBER 22
RICHMOND, Va., Sept. 10, 2013 – In support of Share Our Strength’s No Kid Hungry campaign, and to commemorate the opening of its 300th location, sweetFrog Premium Frozen Yogurt has launched its 300 For 300,000 campaign to help connect children around the country with the food they need to learn and grow.
sweetFrog has declared Sunday, September 22 its “No Kid Hungry Day.” The company and its participating stores will make donations that will help connect kids struggling with hunger around the country with up to 300,000 meals. sweetFrog customers also can make additional contributions in-store or online. More information about the campaign, including a personal video appeal from sweetFrog founder Derek Cha, can be found at sweetfrogyogurt.com.
For patrons who visit local stores, sweetFrog will host their “300 Cups” sweepstakes where three lucky patrons will have the opportunity to each win 100 free 12 oz. cups of yogurt. The first 300 people who visit each store will have a chance to enter. The campaign will also include local food drives in select stores beginning on Monday, September 16.
“One of the values behind the founding of sweetFrog is a commitment to serve the community, and our collaboration with the No Kid Hungry campaign is very much in keeping with that pledge,” said Derek Cha, founder and CEO of sweetFrog. “Our mascots Scoop and Cookie join me in encouraging guests to come out and make this campaign a ‘sweet’ success. We’re in the business of putting smiles on kids’ faces, and that starts with making sure every child has enough to eat.”
In the weeks leading up to the 300 For 300,000 campaign, participating sweetFrog stores will feature promotional materials to encourage guest involvement, and to educate and invite them to take an active role in making No Kid Hungry a reality in America.
“We are a young company, and this is our first undertaking to harness the philanthropic power of our network of stores throughout the country,” Cha said. “We are confident that our part in this national program will make a meaningful difference in the lives of many, many children.”
For more information, please visit http://sweetfrogyogurt.com.
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About sweetFrog
As the preeminent premium frozen yogurt retailer in the country (recently named by The Daily Meal as “America’s Best Frozen Yogurt”), sweetFrog provides an unparalleled experience with every cup of yogurt. Since its 2009 founding in Richmond, VA by entrepreneur Derek Cha and his wife Annah, sweetFrog has expanded to 300 stores in the United States, Great Britain and the Caribbean. To learn more about sweetFrog, visit http://sweetfrogyogurt.com.
About Share Our Strength’s No Kid Hungry® campaign
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength’s No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
