It’s Hip to Be Round opens 2nd location in West Broad Village! (continued)
“No matter the economy, women are still getting pregnant,” says Kennon. “And it’s socially unacceptable to leave the house naked! I felt it was the perfect time to set up shop in the far West End and get a step ahead of the economic bounceback. We’re now also available to those pregnant women who might not make it to our flagship store in Carytown as often as they’d like.” The store at West Broad Village is open Monday-Saturday from 10am-8pm, and Sunday from 12-5pm. The Carytown store is open Monday-Saturday from 10am-6pm and Sunday from 12-5pm.
Voted Best Maternity store in 2009 by the readers of Richmond Magazine, It’s Hip to be Round specializes in what all pregnant women and new moms need: quality clothing at reasonable prices, and expert advice to get through the 40+ weeks of pregnancy. In addition to the widest area selection of maternity fashions, It’s Hip to be Round carries and is able to fit medical-grade supports, nursing bras, and other accessories.
For new(ish) moms, both locations of It’s Hip to be Round also contain its kids’ division, Marbles, with gifts and clothing size newborn-6T. Most of the children’s brands are area-exclusive to It’s Hip to be Round and Marbles. 
Visit Richmondmom on Facebook