Katherine Wintsch: Most Powerful Woman in Advertising at TedxRVA on March 22

TEDX-LOGO-02TEDxRVA, an independently organized TEDx event, will take place on March 22, 2013 right here in Richmond.

With the theme “Create,” TEDxRVA will feature provocative presenters, videos and interactive opportunities that will invigorate small group discussions and inspire dynamic creative connections among the participants. This innovative, day-long event will take place in and around the 1894 coal plant that powered the nation’s first streetcar line and, more recently, provided its exterior walls as canvas for the 2012 RVA Street Art Festival.

 

Live Streamed

The event will also be simulcast at other locations throughout the city. Click here to learn more.

TEDxRVA will live stream presentations by all 30 speakers for the March 22 event in Richmond. The link will be available at www.TEDxRVA.com, and services are being provided by Live Stream, a company that frequently provides this service to TEDx events at no cost. The event is sold out.

Katherine Wintsch

Wintsch-webAmong the featured speakers is Katherine Wintsch.

Shortly after Katherine Wintsch returned from her second trip to the delivery room, her perceptions of the world around her began to change.  The idealized visions of mom-dom that marketers and media were painting did not match the upside-down reality staring her in the face.

What became increasingly clear to Katherine was that it wasn’t that she was doing a sub-par job as a mom, but that this romanticized version of what motherhood can and should be existed only in some alternate universe.  With that reality came opportunity.

In 2010, Katherine founded The Mom Complex, a global consultancy that helps companies like Walmart, Hasbro, and Kraft tap into the zeitgeist of contemporary motherhood and create game-changing products and services. The division was launched with a splash, with media seeking out Katherine for her unique perspective on marketing to moms.

A former senior VP and group planning director at The Martin Agency, Katherine developed strategy for WalMart, the world’s leading marketer to moms. She’s been featured in the New York Times, the Wall Street Journal, Fast Company, Forbes, the Huffington Post and on the Today Show.

Honored by the Advertising Women of New York with their “Changing The Game” award, Katherine is among Ad Age’s 40 under 40 and Business Insider’s 30 Most Powerful Women in Advertising.

Don’t miss it!

Although the event is sold out, you can still enjoy it via Live Stream. You’ll be inspired and invigorated!

RhondaDay

Rhonda is the mother of two adult daughters and a grandmother to five wonderful grandchildren – and our only grandmother on staff. She spent 25 years in corporate healthcare managing prenatal and disease management programs. She is the Content Manager for Richmondmom and contributes her expertise as both a mom and grandmother – while sorting out the many opportunities for our valuable advertisers.

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