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DEARBORN, Mich., Dec. 29, 2010 – Ford Motor Company is preparing to debut a new version of its breakthrough MyKey®technology that – for the first time – will allow parents to block explicit satellite radio content in the vehicle, much like parents are able to prevent children from viewing certain types of television and Internet content.
The new feature will debut next year as standard equipment on the Ford Taurus and Ford Explorer, and will eventually be available across a variety of Ford and Lincoln vehicles. MyKey – designed to help parents encourage safe teen driving habits – is an easily programmable key that can limit a vehicle’s top speed, limit radio volume and encourage safety-belt usage by muting the radio until front occupants buckle up.
The radio-blocking feature works by screening out all programs labeled by Sirius® Satellite Radio as “explicit.” While similar technology is used for blocking inappropriate content on televisions and computers, never before has such an option been available for radio programming in vehicles.
Among the 16 stations MyKey will be able to block: Howard Stern stations, Playboy Radio, Liquid Metal, Hip Hop Nation, Hardcore Sports Radio, Maxim Radio, Blue Collar Radio, Raw Dog Comedy and VIRUS.
Ford’s current MyKey system – standard on most North American vehicles after launching in summer 2009 – allows owners to program a key that can limit the vehicle’s top speed to 80 mph, with chimes sounding at 45, 55 and 65 mph. The upgraded MyKey technology will now allow parents to limit a vehicle’s top speed at any of four different settings – 65, 70, 75 or 80 mph.
“Ford wants to give parents peace of mind that their kids are following practical household rules in the car,” says Graydon Reitz, director, Ford Electrical and Electronic Systems Engineering. “Parents obviously like this type of feature, and many teens are okay with it when they hear parents may give them the keys more often if the car comes with a technology such as Ford’s MyKey.”
In a poll conducted for Ford by Penn, Schoen & Berland, nearly 60 percent of parents of teen drivers said the new MyKey feature that allows for blocking explicit radio content is an important technology. The survey also indicated that 85 percent of parents with teen drivers find the speed-limiting feature important.
The additional top-speed limits available in the next generation of MyKey will help parents set appropriate limits as their teens transition from driving in town to traveling on the highway. Additional features already available on MyKey limit audio volume, encourage safety-belt usage by muting the radio until front occupants buckle up, and provide earlier low-fuel warnings.
In the poll, more than half of parents also said they would allow their teens to use the family vehicle more often if it were equipped with MyKey. Meanwhile, 45 percent of teens surveyed would approve of MyKey restrictions if it meant the possibility of additional driving privileges.
Tuning into teen safety
According to the National Highway Traffic Safety Administration, teens are more likely to take risks such as speeding – a contributing factor in 30 percent of all fatal crashes. Teens also are less likely to wear safety belts than older drivers.
“Like graduated licensing laws, MyKey helps parents set reasonable limits for teens as they’re building driving skills,” Reitz said. “We developed MyKey’s functions in such a way as to quickly spread it across multiple vehicle lines, giving us the ability to go mass market in the spirit of other Ford innovations such as SYNC®.”
Holding the key
MyKey allows the parent to program any key through the intuitive MyFord Touch™ interface. When the key is inserted into the ignition, the system reads the transponder chip in the key and immediately identifies the MyKey code, which enables certain default driving modes, including:
- Persistent Ford Belt-Minder® with audio mute. Ford’s Belt-Minder system typically provides a six-second reminder chime every minute for five minutes. With MyKey, the Belt-Minder chime continues at the regular interval and the audio system is muted until the safety belt is buckled. A message center display, “Buckle Up to Unmute Radio,” also appears on the instrument cluster
- Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty
- If MyKey is in the ignition, features such as park aid and BLIS® (Blind Spot Information System) with cross-traffic alert cannot be deactivated
Additional MyKey features that can be programmed through the vehicle’s MyFord Touch menu:
- Parental control of explicit radio programming
- Limited top speed of 65, 70, 75 or 80 mph
- Traction control system, which limits tire spin, cannot be deactivated
- Limited audio volume to 44 percent of maximum
- A speed alert chime at 45, 55 or 65 mph
Using MyKey to encourage teens to avoid speeding can provide an added benefit – improved fuel economy. Ford research shows that driving 55 mph instead of 65 mph consumes 15 percent less fuel, and mastering other eco-driving habits, such as avoiding jackrabbit starts and excessive idling, can help improve fuel economy by more than 50 percent.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
About the Penn, Schoen & Berland Survey
From Dec. 17-20, 2010, PSB conducted an online poll on behalf of Ford with 250 teen drivers (between the ages of 14 and 18 who have a driver’s license or learner’s permit) and 251 parents of teenage drivers among the U.S. general population. The margin of error is plus or minus 6.2 percent for the teen driver sample and plus or minus 6.19 percent for the parents of teen drivers, and larger for subgroups.
