Fashion can be a disaster when it rains. You get all dressed up and looking stylish – and then the dreaded raincoat, plastic bag, and most unflattering accessories ruin it all.
Not any more!
A brand new retail garment hit the market in February 2012 thanks to entrepreneurial Richmonders, Stacy Struminger and Rachel Teyssier. The women are long time friends who teamed up as business partners to create and launch RAINRAPS™, a new stylish, innovative waterproof accessory.
Company President Struminger explains, “Frustrated by the lack of a fashionable, waterproof garment in my wardrobe, an idea was born for a product that fulfilled my need. With Rachel’s help, we were able to mine friends and family for advice and direction that helped move our business plan forward.
VCU Fashion Design School, as well as some locally owned businesses and individual consultants, were part of the duo’s expertise and resources. The ultimate goal was to create a revolution in fashionable waterproof outerwear and RAINRAPS was created. RAINRAPS are available exclusively through the company’s website at www.rainraps.com. Through a lively blog on the site, the partners have chronicled the challenges of their business quest.
“Until now, there was no garment in the retail market that we felt met the need of the consumer looking for a fashionable waterproof accessory. The RAINRAP completed our wardrobes and we look forward to sharing our idea with other women,” says Struminger.
Best of all, RAINRAPS are like two garments in one – because they’re reversible. You can change colors in seconds reversing the garment. It’s the fashion accessory that’s been missing from every woman’s wardrobe and now it’s here.
Not only are these alternatives to traditional rain gear attractive, they are easy for busy moms to grab when on-the-go and when dealing with little ones at the same time. Just “rap it” and go!
Visit the website to learn more and you’ll be hooked – you’ll want a couple of these great garments in various colors (although you get two for the price of one when you reverse it!). These Richmond women are on to something BIG – be the first to snag a RAINRAP and step out in style. They’ll soon be a fashion sensation across the country and you saw it here first – in Richmond on Richmondmom.com.
Congratulations to Stacy and Rachel!
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