By: Jennifer MacKenzie Baker
September 12, 2012–Richmond, VA – Fiamour Lingerie & Intimi, an intimate apparel boutique, opens its doors on September 26, 2012 in Carytown at the corner of West Cary Street and Belmont Avenue.
Owners Sheri Harabedian and Danyelle Evans (pictured left), both of Midlothian, are proud to offer fine European and domestic lines of lingerie not found often in Virginia, and to stock a spectrum of sizes from petite 28 AAA to full-figured KK to meet the needs of customers across many age ranges and silhouettes.
In addition, Fiamour will carry a fashion line of mastectomy bras to provide attractive options to women recovering from mastectomy procedures with personalized assistance, and a spa-like atmosphere to make the shopping experience luxurious.
“Our goal is to create a warm haven for women,” says Ms. Evans. “We want to build relationships with our customers so that they can relax and enjoy the shopping experience.” “Too often shopping for intimate apparel is a frustrating one,” adds Ms. Harabedian. “Our mission is to change that and provide beautiful solutions to our clientele.”
In addition to carrying an extensive selection of foundational garments, loungewear and sleepwear, Fiamour will offer private-label Egyptian cotton sheets, local organic bath products, bridal wear and gifts.
Also, the space, which for more than 30 years housed The Compleat Gourmet and retains its kitchen facilities, allows Fiamour to offer private functions including bridal showers and lingerie parties with merchandise shopping credit offered to each hostess. So, friends can host the bride or celebrate a birthday in the heart of Carytown and enjoy personalized shopping and a special event at the same time.
For more information about events, contact Danyelle Evans at: [email protected]. Ms. Evans pulls from her experience in sales and marketing and Ms. Harabedian brings her retail background and interior design expertise to the new project.
- 3030 West Cary St., Richmond, VA
- 804-445-2435
- Opening: September 26, 2012
Hours:
- Monday-Sunday, 11-7
- Sunday, 12-5
