Oakley brings California style to The River City

IMG_9162Heads up Richmond, Oakley is bringing California style to The River City.

The recently opened flagship store in Short Pump Town Center brings Oakley’s full custom program and optical center to all who push beyond limits in every day life. Yes, mamas, this means you.

In store you can find the full line of Oakley products—sunglasses, apparel, luggage and backpacks, watches and other essentials. Whether your family bikes, hikes, runs, kayaks, or walks, you will find accessories to enhance your outdoor adventures.

One of my favorite ways to spend time outdoors is to traverse the trails that run alongside the river. The boys and I often spend our afternoons exploring the banks and venturing new paths together. I travel light with a pair of sunglasses and a pack that leaves me hands free to assist the kids and navigate obstacles.

I recently had the opportunity to visit with Ari Mousavizadegan, the new store’s Manager, to learn more about the Oakley brand.

Here are a few good finds for the Summer:

The Jupiter pack: A colorful and solid pack with enough space to carry everything you may need on the trail, plus room to store drinks and snacks in the tarp-lined cooler base—lunch is ready whenever and wherever you are!

oakley backpack

 

The Factory Lite Backpack: So portable yet so roomy! I love that it neatly folds into itself and can then be tossed in the glovebox and easily retrieved for jaunts around town, or impromptu time spent in nature. The honeydew color is refreshing and oh, so cool.

factory lite

Factory Lite backpack in Honeydew

 

Summer is nearly here and while I like to splurge on a few fun accessories each season to brighten up my wardrobe, truthfully I’ll take a California brand any time of the year. Oakley glasses blend performance and function for every day wearability. They are stylish—with attention paid to feminine detail—yet integrate functional performance technology like comprehensive UV protection, polarization, impact protection, and nosepads and ear pieces made from rubber that actually increases grip as it absorbs moisture. No more worries about your shades slipping or sliding while running the city or biking the river! If you wear your glasses interchangeably as a headband, like I do, then you’ll appreciate that all metal frames boast a no-hair-snag noseguard.

I have a soft spot for the classic retro style of the original Oakley Frogskins and Oakley Eyeshades, but I really, really adore the new Oakley Feedback  and Oakley Forehand.

frogskins and eyeshades

Frogskins and Eyeshades

 

The Feedback: Polished gold frames with bronze polarized lens and candy stripe detail on the temples? So Summer 2014.

IMG_9186

Oakley Feedback

 

The Forehand: Stay current with clear frames, and bask in the glamour of subtle silver sparkle and mirrored lenses.

Oakley Forehand

Oakley Forehand

 

For little guys and gals ages 6-11, the newly launched quarter jacket—Oakley’s first line of youth eyewear—is now available in store and provides the same eye and impact protection that is available to adults and top athletes. A pair of properly fitted glasses and UV protection can prevent common sports related eye injuries and long term eye disease. Priced at $100, it’s a worthwhile investment.

Youth Quarter Jacket

Youth Quarter Jacket

 

If you wear prescription glasses you’ll love the convenience and ease of Oakley’s in store optical center, the first to use a newly designed motion-capture technology that streamlines the process for fitting prescription eyewear.

Opti-Kam

Opti-Kam Technology

 

Whatever your sport, whatever your passion, Oakley has a style that you can make your own. Check out the store’s custom eyewear center, or customize online. If you’re still not sure where to begin, check out Oakley’s Shopping Guide and find your style match.

 

This post is sponsored by Oakley.

Jacqueline Sears

Jacqueline L. Sears, MPH, CPH is Momma to two young boys, owner of MamaBorn, and blogger at www.MarblesRolling.com. She is a childbirth educator and a professional birth doula. She writes from the heart on life and mothering.

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