Treat Yourself to a DQ® Blizzard® and Help Kids at Children’s Hospital of Richmond at VCU

Miracle Treat DayThursday, August 2nd is Dairy Queen’s Miracle Treat Day. Participating Dairy Queen® locations across the U.S. will come together to raise funds and awareness for 170 Children’s Miracle Network affiliated children’s hospitals.  Since 1984, the Dairy Queen system has raised more than $130 million for CMN Hospitals across the U.S. and Canada through fundraising efforts including Miracle Treat Day, the point-of-sale Miracle Balloon campaign and other initiatives.

Why Miracle Treat Day?

Funds raised on Miracle Treat Day stay local to help area kids get the health care they need and deserve. 

On Miracle Treat Day, $1 or more from every Blizzard Treat sold at participating locations in the Richmond area will be donated to Children’s Hospital of Richmond at VCU (CHoR). Funds raised will help support the 60,000+ area children who rely on this hospital each year and ensure all children have access to the health care they need and deserve. Last year, the area restaurants raised more than $15,000 on Miracle Treat Day.

Dairy Queen Area families, like the Belmonte family, turned to Children’s Hospital of Richmond at VCU when unexpectedly their son, Santiago, was born 16 weeks prematurely. Santi weighed 1 pound 6 ounces and spent his first 161 days of life in the NICU (neonatal intensive care unit) at CHoR. Today, Santiago is six years old, has been growing and thriving ever since his NICU days, and is excited to start kindergarten in just a few weeks. He enjoys eating Blizzards and teaching his little sister, Anina, that one of the small joys in life in a good Dairy Queen Blizzard!

To help celebrate Miracle Treat Day, fans are encouraged to use #MiracleTreatDay on social media and invite others to join them in visiting a participating DQ location on Thursday, August 2. For more information about Miracle Treat Day, visit 

About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at and

All funds raised in Central Virginia through Children’s Miracle Network Hospitals’ programs aid in the advancement of health care services for children treated at Children’s Hospital of Richmond at VCU. Visit for more information.



Content and images for this article were provided by the Children’s Hospital Foundation of Richmond.